Coach three people free. Pay when you grow.

Free is the whole product for three people — the builder, your athletes, your storefront — with no card and no expiry. Every plan above it is priced on one thing: how many people are in your organization.

Free
$0 3 people

For a coach with a handful of athletes, and for anyone selling programs to the world.

  • Three people — you and two athletes, or three coaches
  • Coach them: teams, invites, and program assignment
  • Full spreadsheet-native builder and storefront
  • 5% platform fee on marketplace sales
Marketplace$10/month · $100/year

The same three people, plus AI and a 0% platform fee. $10 ÷ 5% is $200 a month in sales — above that, it pays for itself.

Start free
Team 50
$90/month · $900/year

For coaches and performance staffs running a full roster.

  • 50 people — coaches and athletes from one pool
  • AI building, included
  • Teams, roles, and a shared program library
  • 0% platform fee on sales
Start free
Team 100
$150/month · $1,500/year

For larger staffs coordinating multiple teams and programs.

  • 100 people — coaches and athletes from one pool
  • AI building, included
  • Teams, roles, and a shared program library
  • 0% platform fee on sales
Start free
Enterprise
Let's talk 101+ people

For departments, federations, military units, and multi-site organizations.

  • Negotiated capacity and pricing
  • AI building, included
  • All Team 100 organization capabilities
  • 0% platform fee on sales
Contact us

A seat is a person — coaches and athletes come out of the same count. Platform fees exclude Stripe processing fees. Sales are paid out through Stripe Connect.

What your athletes pay

The Gridlines mobile app is free. Athletes receive assigned programs, follow session guidance, log their work, and share training history with their coach. Each athlete is one of the organization's people.

Common questions

What does the 5% fee actually apply to?

Only to money you make selling programs: one-off purchases and subscription renewals. It is the same rate however the sale reaches you, whether through the marketplace or a link you shared yourself. Free carries it; Marketplace, Team 50, Team 100, and Enterprise all take it to 0%. Stripe processing fees apply separately.

How do seats work?

A seat is a person. Admins, coaches, and athletes all come out of the same count — three coaches and thirty athletes is thirty-three. Billing shows how many are in use. When the organization is full, free a seat or move up a plan before another person joins.

How does building with AI work?

Gridlines ships as an MCP connector: add it to Claude, or any assistant that supports MCP, and describe the training in conversation. Changes land in your real programs, attributed in Program History and undoable in the editor. You bring your own AI subscription.

How do payouts work?

Sales settle through Stripe Connect to your own bank account, paid out daily. Gridlines never holds your money.

Start with three people. Add the rest when you are ready.