Choose the plan that fits your coaching operation.

Start with the full builder and one seat. Team plans add direct athlete delivery, shared staff access, and 50 or 100 pooled seats. Larger organizations can tailor capacity.

Marketplace
$0 1 seat

For an independent coach building and selling programs.

  • Full spreadsheet-native builder
  • One organization seat
  • Storefront and program sales
  • 5% platform fee on sales
Remove the platform fee$10/month · $100/year

Keep the same builder, storefront, and one seat with a 0% Gridlines platform fee on sales.

Start free
Team 50
$90/month · $900/year

For independent coaches and performance staffs managing a shared roster.

  • 50 pooled seats for staff and athletes
  • Direct program delivery to athletes
  • Teams, roles, and a shared program library
  • 0% platform fee on sales
Start 14-day trial
Team 100
$150/month · $1,500/year

For larger staffs coordinating multiple teams and programs.

  • 100 pooled seats for staff and athletes
  • Direct program delivery to athletes
  • Teams, roles, and a shared program library
  • 0% platform fee on sales
Set up an organization
Custom
Let's talk 101+ seats

For departments, federations, military units, and multi-site organizations.

  • Negotiated seat capacity and pricing
  • Direct program delivery to athletes
  • All Team 100 organization capabilities
  • 0% platform fee on sales
Contact us

Team 50 includes a 14-day card-free trial. Platform fees exclude Stripe processing fees. Sales are paid out through Stripe Connect.

What your athletes pay

The Gridlines mobile app is free. Athletes receive assigned programs, follow session guidance, log their work, and share training history with their coach. Their membership uses one of the organization's pooled seats.

Gridlines Pro is optional. For $2 per month or $20 per year, an athlete can add Apple Watch Access. Pro does not replace the seat provided through the coach's organization.

Common questions

What does the 5% fee actually apply to?

Only to money you make selling programs: one-off purchases and subscription renewals. Marketplace Free carries a 5% Gridlines platform fee. Marketplace at $10 per month or $100 per year, Team 50, Team 100, and Custom reduce it to 0%. Stripe processing fees apply separately.

How do organization seats work?

Each organization plan includes a shared seat allowance for admins, coaches, and athletes. Billing shows how many seats are in use. When the organization is full, free a seat or choose a larger plan before another member joins.

How does building with AI work?

Gridlines ships as an MCP connector: add it to Claude, or any assistant that supports MCP, and describe the training in conversation. Changes land in your real programs, attributed in Program History and undoable in the editor. You bring your own AI subscription.

How do payouts work?

Sales settle through Stripe Connect to your own bank account, paid out daily. Gridlines never holds your money.

Build your program. Add your staff and athletes when you are ready.