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Selling

All-access

All-access is one monthly subscription that unlocks the programs you include. A subscriber pays one price instead of buying programs one at a time. It's optional. Many coaches sell programs one at a time and never turn it on.

In your web dashboard, open Sell > Storefront > All-access.

The All-access page with a live monthly offer, the subscriber line, the Availability switch, and the Included library table
All-access, live and open to new subscribers.

How it works

  • Every live program is included by default, and so is every program you make live later. Switch any program out.
  • Subscribers subscribe on your Storefront page. The All-access panel there has a Subscribe button, or Start free trial when you offer a trial.
  • Draft programs aren't included until you make them live. Subscribers then get them automatically.
  • Calendars count too. Subscribers get an included calendar without paying its monthly price on top.

Turn on all-access

  1. Set the monthly price

    Enter a Monthly price. All-access can't be free.

  2. Add a free trial (optional)

    Toggle Free trial on and enter a Trial length from 1 to 90 days. The default is 7.

  3. Click Turn on all-access

    It goes live at once. There is no separate publish step.

Once it is on, the page shows your subscriber count, the price, the Availability switch, and the Included library.

Changing the price or trial

Change the price, then click Update price. The new price applies to new subscribers only. Everyone already subscribed keeps the price they joined at, for as long as they stay.

A trial change also applies to new subscribers only. A card is collected at signup, and the first charge comes when the trial ends unless the subscriber cancels first.

Choosing what's included

The Included library lists every live program with an Included switch. The same switch is on each program's listing, as Included in all-access. A change takes effect at once, in both directions.

  • A program you switch out keeps selling on its own, at its own price.
  • Switching a program out takes it away from current subscribers too. Use it for a program you want to sell on its own, not to stage a release.
  • With every program switched out, nobody can subscribe. The page reads Nothing is included right now.

Closing it or turning it off

  • Open to new subscribers — toggle this off to stop new subscriptions. Current subscribers keep billing and keep access. Your Storefront page shows all-access as Paused. Toggle it on to reopen.
  • Turn off all-access — ends the offer. Click Turn off all-access…, then Turn it off. Current subscribers keep access until they cancel.
The Availability section with the Open to new subscribers switch, and the Turn it off and Keep it on buttons below
Availability, and the turn-off confirmation.

Close it for a while if you're unsure about demand. Turn it off only to retire the offer.

Fees and payouts

The fee is the same as for program sales: 0% on a paid plan and 5% on Free. Each billing cycle pays out to your Stripe account. See getting paid.