Coach quickstart

By the end of this you have an account, an organization, a written program, and a storefront with your permanent handle. You also have a live listing with a link you can post anywhere. The setup itself takes about ten minutes. Writing the program takes as long as programming always takes. Stripe's identity check runs on Stripe's schedule. Most people clear it in minutes. Sometimes Stripe asks for a document and takes a day or two.

You need an email address. There is nothing to install. The builder runs in your browser, and the whole business side runs in the web dashboard.

1. Create your account

   Go to the signup page. Enter your email and a password, or continue with Google. Email signup sends you a 6-digit code to confirm the address. There is no role to pick and no card to enter. See Creating your account for the full walk-through.

2. Name your organization

   Everything you make belongs to an organization, so setup asks for one field: its name. Coaching on your own is still an organization. You are the admin of an organization of one. Your trial starts automatically. No card is required.

3. Write a program in the builder

   In your web dashboard, open Programs in the BUILD group of the left rail. Click New program. You write programs in the builder, which lays out weeks, days, and sessions like a spreadsheet. Get one real program written before you think about selling it. Building your first program covers the shape.

4. Set up selling

   Selling is something you turn on when you want it, not part of signing up. Open any SELL section of the rail, or click Set up selling in the setup checklist. Give your page a name and a handle.

   Your handle is the permanent address in every link you share. You cannot change the handle later. Pick one you are happy to see in a URL. This step does not ask for bank details or tax forms.

   

   Setting up your storefront covers what buyers see and the optional all-access subscription.

5. Price the program

   Open the program from Programs in your web dashboard. Set a price. If payouts are not connected yet, this step hands you to Stripe. There you connect a bank account and verify your identity. The price does not save on that first attempt, so apply it again when you come back.

6. Publish the listing

   Publishing is two flips. First the program must be Published, and then its listing must be Published. Until both are Published, nothing is public.

   Publish listing stays disabled until three things are true:

   • the program is published
   • payouts are connected
   • a price is set

   It names one missing thing at a time, with a button to go fix it.

   

7. Share the link

   Copy the program's public link from its page. Post it anywhere. The link carries your handle, which is what credits the sale to you. Share it exactly as copied. Retyping it or trimming the end strips the attribution. See Share links & attribution.

Where to go next

• Write more, faster — the program editor, writing schemes, and protocols.
• Sell better — listing on the marketplace for presentation and the two-axis model, and all-access for one subscription across your whole library.
• Get paid — Getting paid covers verification, fees, and where the money lands.
• Coach your own athletes — inviting athletes puts people on your roster so you can assign programs and see their training.