Setting up your storefront
Your storefront is your organization's identity on the marketplace. It is the name, handle, and bio that buyers see attached to everything you sell. An admin sets it up once with Set up selling, from any SELL section of the rail or from the setup checklist. After that, the admin manages it from Storefront in the dashboard.
- Choose your page name and handle
Your page name is how you appear to buyers. Your handle is your short unique name on the platform. It identifies you in the links you share. Pick something you are happy to see in a URL. The handle is permanent. You cannot change it later, because your shared links depend on it.
- Write your bio
Write a few sentences on who you coach and what you are known for. The bio shows up alongside your programs. It does sales work, so write it for the athlete deciding whether to buy.
- Build something
That is the whole setup. You need no bank details, no tax forms, and no payment account. To start, open the builder. Then write a program. Everything except selling works from here.
Payment setup comes later, on purpose
You connect payouts when you publish your first listing, not when you create your storefront. See Getting paid. Until then you can write programs, assign them to your own athletes, prepare listings, and run your practice without handing over a bank account. The dashboard asks at the point it needs an answer.
All-access
Alongside individual program sales, you can offer all-access: one recurring subscription that unlocks your whole program library. It has its own tab under Storefront. There you set the price, pause it, or turn it off. It is optional. Many coaches sell programs individually and never turn it on.
Next: publish and price a program.